Book Trailers

Marketing is a major part of self publishing.  YOU have to be the agent, publisher and marketing machine creating a buzz for your amazing book. So what can you do to get your masterpiece out there to your audience?

Independent authors are creative people by nature so it's not surprising that they have come up with some creative ways to spread the word about their work. Book trailers have become a popular way to attract audiences and build new fans. Think of them as video book jackets.

Here is one from Emily Goodwin:

It is pretty simple, just pictures, words and a soundtrack, but it is well done, engaging and it hooks you in.

The videos can be as simple or as extravagant you can make them (or are willing to pay someone to make them).

Here's one from Susan Quinn that plays more like a movie:

Both videos tell you enough about the book to grab your interest and then, at the end of each video, they give you information about where you can find the book for purchase.

Many independent authors load book trailers like these onto YouTube with tags for people to find them. They also load them on their blogs or websites so visitors can view them.

The videos are fun, fresh and another avenue for independent authors to get the word out about their books.